On average the US population spends two hours per day on the road. Vehicle advertising generates up to 70,000 impressions on day/vehicle. Mobile advertising costs only a fraction of TV, Radio, Print or conventional billboards.
A bus wrap is a large vinyl design that covers either part of a bus or an entire bus. These mobile billboards are often used as advertisements to promote specials or increase brand awareness; but, unlike billboards or other forms of outdoor advertisements, wrapped buses are easy to move and offer more reach opportunities at a low cost.